How To Make Your Ranch Stand Out From The Rest Of The Herd.

With a greater public awareness of the ill effects of hormones and antibiotics and a distrust of conventional markets and at times, unstable supply-chains, supporting local agriculture is becoming more popular…and more accessible. With consumers clamoring for fresh, local, farm-raised meat and vegetables, selling your beef directly to your customers is more possible than it has ever been. But how do you get in, and more importantly, STAND OUT?

Man wearing a black Carhartt vest over a maroon long-sleeve shirt, with logos on the vest.
Black baseball cap with orange and white logo on front, orange underside of the brim.
Black Ram pickup truck with Farm Funnel logo on the side, parked on dirt ground in a desert landscape with rolling hills and mountains in the background.

Branding:

As a rancher, you are familiar with branding. In fact, raising cattle is exactly where we get the word. The brand lets others know who’s cattle is who’s. If a steer gets lost, the brand lets everyone know who he belongs to. It has to be simple, iconic, and unique. A good brand that identifies you and connects with your customers is essential. 

Getting Exposure

You are out and about in your community and it’s important when your community see’s your truck, trailers, your property, and YOU, they need to see your brand. The more exposed your brand is, the more the people in your community with be aware of your product and seek you out. 

Marketing:

A visual presence in your community will ensure that your brand and messaging are present even when you aren’t. There are many ways and vehicles that you can utilize, depending on what will be effective in your area. Anything from…

  • Billboards

  • Fair Displays

  • Property signage

  • Brochures and other Farmers Market pieces

  • Business cards

  • Menues 

  • Banners

  • Local Advertising

  • Social Media

  • And more!

A wooden sign with the logo of Farm Funnel, featuring stylized orange and white animal heads, hanging with brochures below it. The brochures display images of beef, eggs, and meat.
A laptop screen displaying a webpage for Farm Funnel, a platform for selling farm products. The page features images of beef, ground meat, chicken, and eggs, with a headline encouraging users to sell their products.

Digital Storefront:

Now it’s time to sell your product! A website with unique and clear messaging, custom photography and imagery that connects with your customer base, and a user-friendly web store is the best way to sell your product with minimal overhead. There are multiple models that you can utilize depending on your output and what your customers want.

  • Whole, Half, and Quarter Shares

  • Individual and Premium Cuts

  • Bundle Boxes

  • Monthly Subscriptions 

A young girl with braces wearing a pink checkered shirt, pink headband, and a decorative belt is standing next to a black horse, holding a pink stick and a blue ribbon. They are at an indoor or covered equestrian event with blurred spectators in the background.

Going the extra mile:

Marketing is quite effective, but don’t underestimate the power of word-of-mouth. The reason for the mass flight away from Big Food is an issue of trust. Nothing replaces having a good reputation in your community. Being present and seen around your community is a great way to foster goodwill. 

  • County Fair Booths

  • Community Event Sponsorships

  • Charity Event Sponsorships

  • Community Networking Events

  • FFA & Youth Rodeo Sponsorships

Get everything you need to get started and
take control of your ranch’s future now!

LET"S DO THIS!